Welcome Wagon is the world's largest welcoming service to the new homeowner with a variety of products, designed to help our customers – our partners – build their businesses. Each year, we reach out to millions of new homeowners with our flagship product, the Welcome Wagon Gift Book. We know who the homebuying family is, what they want and how to reach them. But that’s not surprising: we’ve been getting to know them for a long time.
Gold Coast Business News - Make Me Media Savvy (May 18, 2011) Presentation by...MeMedia
Gold Coast Business News - Make Me Media Savvy (May 18, 2011) Presentation by Natasha Leventhal complete with GCBN Media Kit and research article, Why magazine advertising still works.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Gold Coast Business News - Make Me Media Savvy (May 18, 2011) Presentation by...MeMedia
Gold Coast Business News - Make Me Media Savvy (May 18, 2011) Presentation by Natasha Leventhal complete with GCBN Media Kit and research article, Why magazine advertising still works.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Welcome Wagon Presentation
1. “Your
Comm
CommunityPartner”
The New
Welcoming New Homeowners For Over 80 Years!
2. Johnson Re
sidence
New Homeowners
spend
more in
year one
of a move than
any other year...
3. “Your
Community
Partner”
Welcoming
New Homeowners
For Over 80 Years.
4. 3 marketing targets
your
customer
your
competitor’s
customer
Whose
customer
nobody’s customer... yet. will they
become?
5. who they are & why they buy
Families
moving into your
neighborhood
are GREAT
new customers!
growing family getting married
They are:
• Creditworthy
• Spenders
• And, they’re establishing
new relationships NOW!
empty nesters job relocation
6. great prospects for your business
• Average new homeowner
household income is
$88,119.
Source: MRI Consumer Research
• Average family stays in
their home 8.2 years!
Source: United States Postal Service
• 77% of new homeowner
families have 2 or more
children (of households
with 2 adults).
Source: Beta Resource
• How much does your
average customer spend
in one year?
• How many family members
would use your business?
7. our welcome gift: touchpoint 1
Personalized with new mover name
98% deliverable
High open rate
Remains in the
home long
after the move
8. Pinpoint: touchpoint 2
rist Shop
Jerri’s Flo
angements
•Fresh Arr
• Gifts
•Balloons
•Weddings s
hy Design
• Sympat Delivery
W orldwide
•Local &
15632
5632
523.123.456
• Sampl etown, NY
123 Sampl
etown Ave
We
20% uOFeF
Any P rchas
Excludes
Weddings
& Wire Ord
er
om
s
help you
oristshop.c
www.jerrifl
follow-up!
9. especially for you: touchpoint 3
PRSRTTSTD PAID
PRSR STD
AUTOGE NY
U.S. POSTA
HICKSVIL E PAID
LE,
P STAG . 68
PO T NO
U.S. MI
PER WAGO N
WELCOME
ite 500
n Road, Su
245 Newtow
P.O . Box 9101 001
NY 11803-9
Plainview,
LEAVE
CARRIER
SPONSE
IF NO RE
ESPECIA
For You f ro m
L LY
John andeeHelen
Johnson
90 days
after the
Str t
123 Main A 12345-00
00
let wn, US
eto n,
Sample ow IIIIII IIIIIIIIIIIIIIII IIIII
IIIIIIIIIIIIIIII
IIII IIIIIIIIIII
IIII II III IIIIII
IIIIIIIIIIII IIII
IIII
Gift Book
welcome
offers
feedback
survey card
10. new movers list available
Stay
in touch
with these
families
12. Multiple touchpoints to the new families
PRSRT STD
PRSRT STD PAID
p
U.S. POSTAGE, NY
st Shop
AUTO
HICKSVILLE PAID
U.S. P
POSTAGE 68
NO.
Jerri’s Flori
PERMIT WAGON
WELC
WELCOME
500
Road, Suite
245 Newtown
Johnson Residence nts geme
P.O. Box
9101
Plainview,
NY 11803-900
1
•Fresh Arran CARRIER
LEAVE
E
• Gifts IF NO RESPONS
•Balloons
•Weddings LY
• Sympathy
Designs
e Delivery
ES PE CI AL
•Local &
Worldwid
For You
523.123.456
n, NY 15632
• Sampletow from Johnson
letown Ave John and Helen
d
123 Samp t
Street 00
123 Main 12345-00
etown, USA
Sample wn, IIIIII IIIIIIIIIIIIIIII
Sampleto IIIIIIIIIIIIIII
IIIIIIIIII IIIIIIIIIIIIIII
I IIII IIII I
IIIIIII IIIIII
IIIIIIIIIIIIIII
IIIIIIIIII
20% OFF
& Wire Orders
Weddings
Excludes
floris tshop.com
www.jerri
New Family Gift Book Pinpoint Especially Mailing Online
Arrives in your Shortly after 30/60/90+ Days For You List Available Business Listing
neighborhood the move 90 Days after the For Follow-up Ongoing
Gift Book Monthly
Benefits You’ll Receive:
• Exclusivity • Easy follow-up with Pinpoint • Featured Online Listing with
• Welcome Offer and Especially For You map and directions
• High-Impact Display Ad • Monthly List of new movers
for follow-up
13. Where are home buyers spending their money?
The information in this profile was compiled from the responses of home buyers surveyed throughout
North America. The results provide greater insight about the home buyer market. Beta Research
Corporation, an independent market research company, conducted the survey using standard research
procedures.
Products, Services and Professionals needed within the first year in their home.
MERCHANTS SERVICES MAJOR ESSENTIALS
Apparel/Shoes 70.5% Auto Repair 54.0% Automotive Vehicle 18.0%
Auto Parts 49.0% Cable TV 70.6% Furniture 67.3%
Bagel Shop 37.0% Carpenter 17.3% Major Appliance/
Bakery 46.3% Carpet Cleaner 26.2% Electronic Purchases 82.9%
Bank 71.3% Cleaning/Maid Service 13.9% Mattress/Bed 33.5%
Bath/Linen 62.3% Electrician 23.9% Window Treatments 56.7%
Bookstore 49.2% Hairstylist/Barber 63.1%
Camera/Photo Processing 49.7% Landscaper/Lawn Care 27.4%
Card/Gift/Candy 58.5% Painter/Paper Hanger 17.1% PROFESSIONALS
Car Wash 56.6% Pest Control 20.9% Accountant 23.2%
83.9% of College/Adult Education 16.5% Pet Grooming/Boarding Attorney/Lawyer 16.1%
home buyers Convenience Store 62.6% (of those with pets) 32.1% Dentist 73.3%
plan major Cosmetic/Beauty Products 47.2% Plumber 23.7% Family Physican 67.4%
Department Store 80.2% Trash/Garbage Removal 51.0% OB/GYN 43.8%
improvements. Discount Department Store 72.6% Travel Agent 18.6% Pediatrician
Dry Cleaner/Laundry 68.7% TV Satellite 9.7% (of those with children) 48.1%
Florist 43.5% Vet/Animal Hospital
Garden Center 58.8% (of those with pets) 58.6%
Hardware 73.1% HOME IMPROVEMENTS
Health/Athletic Club 19.5% 83.9% of home buyers plan major
Lighting 35.5% improvements. INSURANCE PRODUCTS NEEDED
Lumber/Building Supplies 62.3% Bath/Kitchen Remodel 34.8% IN THE FIRST YEAR
Overall, 71.1% Mailing/Shipping 40.7% Deck/Porch Addition 30.7% Overall, 71.7% of movers indicated they will
of movers Paint/Wallpaper 62.6% Fencing 26.3% need a variety of insurance products.
Pet Supplies Floor Coverings 37.7% Homeowners 61.2%
indicate they will
(of those with pets) 78.7% Heating/Air Conditioning 16.9% Auto 31.3%
need a variety Pharmacy 74.3% Home Extension 5.3% Hazard 19.9%
of insurance Picture Framing 33.2% Inground Sprinklers 11.2% Home Warranty 17.6%
products. Produce Store 45.2% Landscape Renovation 55.2% Life 10.4%
Sporting Goods 24.1% New Windows/Doors 26.7%
Supermarket/Grocery 84.9% Roofing/Siding/Insulation 14.6%
Tire 25.3% Security/Alarm System 15.8%
Video 58.7% Shrubs/Bushes/Trees 55.2%
Wine/Liquor 48.5% Swimming Pool 7.7%
Major Appliance/
Electronic Purchases 82.9%
14. Who is the New Homeowner?
AGE TRAVEL HABITS
Principal male adult 38.6 89.9% traveled at least 1 time in the past year
Principal female adult 37.5 31.7% traveled 6 or more times in the past year
AFFLUENT DINING HABITS
$71,300 is the average annual income 63.7% dine out 1 to 4 times per week
26.7% earn over $75,000 41.7% order take-out food 1 to 4 times per week
11.6% earn over $100,000
LEISURE TIME
EDUCATED PET OWNERSHIP
HOBBIES AND 52.7% of males and 51.1% of females are 63.1% own pets
college educated 35.6% have dogs
INTERESTS 33.3% have cats
PROFESSIONAL 69.2% of households with children have pets
Art 21.6% 41.3% of home buyers are executives, business owners,
Bowling 16.9% professionals (excluding doctors), sales & marketing, PHILANTHROPIC & RELIGIOUS PRACTICES
Cars 16.2% teachers. 89.1% make donations to various organizations
50.3% are men 55.0% donate to religious organizations
Computer/Internet 46.7% 33.6% are women 58.8% have or will become affiliated with
Cooking 47.3% a religious institution
Crafts 41.9% MARITAL STATUS
Fitness/Exercise 44.7% 73.9% of home buyers are married INVESTMENTS
Annuity 12.6%
Gardening 46.5% CHILDREN Bonds 18.6%
Golf 29.1% 77% of households with two adults have children CDs 20.3%
Hunting/Fishing 21.6% The average household has 2 children IRAs 39.0%
33.8% have children 2 years and under Money Market 27.3%
Movies 63.5% 33% have children between 3-5 years old Mutual Funds 47.6%
Music 56.9% 49.6% have children between 6-12 years old 401(K) 48.9%
Photography 18.1% 26.9% have children between 13-17 years old Stocks 37.7%
Reading 63.2% FIRST-TIME HOME BUYER OFFICE EQUIPMENT
Sewing/Needlework 23.1% 38.1% are first-time home buyers 81.8% have office equipment in their homes
Skiing 14.2% 12.7 % have members that work primarily from
Tennis 10.2% PREVIOUS RESIDENCE a home office
If owned previous home, lived there 7.2 years Copier 12.0%
Racquetball 3.2% If rented previous home, lived there 3.2 years Fax Machine 22.3%
Theater 28.5% Modem 50.2%
Water Sports 17.1% AUTOMOTIVE VEHICLE OWNERSHIP Personal Computer 66.1%
57.2% own or lease 2 automotive vehicles Computer Printer 59.3%
14.8% own or lease 3 or more automobiles
15. The time is NOW
NOW!
Yo
Yo Community Partner
Your Comm